What is Search Engine Marketing?

Search engine marketing (SEM) is the process of internet marketing that promotes your websites by increasing its visibility in Search Engine Results Pages (SERPs). This can be achieved through on-page optimisation (your website), off-page optimisation (promoting your website from outside of your website) and paid online advertising (e.g. Google Adwords).

Search Engine Marketing (SEM) is also referred to as Pay Per Click Advertising (PPC)

The competition—or bid market—for keywords can be very aggressive. Advertisers continuously attempt to outbid each other for better placement at the top of the paid listings. But done correctly, PPC advertising can be one of the quickest and most cost-effective marketing approaches to driving targeted prospects to your online business.

Our research methodology and online marketing approach is unlike that of most media placement agencies.

Often marketers take a shotgun approach to paid online advertising, using generic and often expensive keywords to hopefully to hit the mark. Our team act more like snipers to meticulously research and discover the right niche keywords to attract the right customers to your online business.

Get quality leads and improve sales on a lower advertising budget than your competition

We focus on developing a deep understanding of your business, your niche, your market, your industry and your competition. Our experts use this research and market intelligence, combined with your business objectives and our experience, to create a successful online marketing campaign.

Why is Search Engine Marketing important?

  • 83% of people (mostly with commercial intent) use a search engine to find local products and services. Yellow Pages? What's that?
  • 85% of people don’t look further than the first page of search results on Google.
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
  • Done properly, SEM can generate more traffic, leads and sales to your website than any other form of marketing, providing qualified visitors actively looking for a product, service information, or solution.

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How is Search Engine Marketing different to Search Engine Optimisation?

Let's say they are close cousins. Search Engine Optimisation (SEO) refers to organic / natural / unpaid results in Search Engine Results Pages. It is critical to driving traffic to your online business via search phrases (keywords) that are relevant to your niche business, brand, products and services. Learn more about SEO »